If someone has a screen reader or has their css turned off, instead of seeing the image they’ll get the alt text. The alt text is displayed when the image is not visible to the user. This will help your images show up when someone does a search for your products. If you have an online store, be sure to use a file name that matches the name of your product. Instead of ‘img1034.jpg’, the image above would perform much better with a name like ‘labrador-retriever-diet-exercise.jpg’ with ‘Labrador Retriever’ being the most important term and ‘Diet’ and ‘Exercise’ being additional descriptors. You’ll also want to be sure to use the most important key word first. To help your content rank high in search engines, you’ll want to use relevant keywords when naming your file. After running my photo through the compressor I’ve managed to retain the quality while changing the actual file size from 2.99 MB to 847.07 KB. The photo I want to use is about 3 MB but I can use the image compressor to reduce the size of my photo with limited quality lost. If you don’t have Photoshop, you can use one of the free image compressors like Compressor.io. If you’re saving images for web in Photoshop, you can use the ‘Save for Web’ options to optimize your file size. Compressing your images is an important step in ensuring your site is running as fast as possible. Large images for web can bloat your website and slow down page load time. The above svg can be displayed at any size without losing quality. These have been gaining popularity in web as more and more websites are viewed on retina displays. SVGs, or Scalable Vector Graphics, can be used when your image needs to be scaled to various sizes without losing quality. The largest of the file formats, the PNG version of this image is 19 KB but has a transparent background. Although they are one of the larger file formats you can use, if you have a logo with a transparent background a PNG works perfectly. If you have an icon or logo with a transparent background, a PNG is going to be your best bet. With it’s simple color pallet, this image could easily be saved as a GIF. Icons and graphics with limited colors can be displayed with limited loss of quality at smaller file sizes which means your website will operate as fast as possible. Sure, you can display animations with them, but GIFs are also useful for simple colored images for web. The above image was saved as a JPG and has a file size of 16 KB. Saving a photo as a JPEG will ensure you have the highest quality image at the lowest possible file size. This file format was created for saving images with complex colors like photographs. Images for web with a lot of detail are best saved as a JPEG. The right file type can be determined by the kind of image being used and where it will be on your site. Choosing the correct one will ensure your image not only looks great, but also won’t slow your site down. Choosing an Image File Typeīrowsers support various image file types including PNG, JPEG, GIF, and SVG. Whether you use your own or grab them from a stock, make sure images are adding the most value to your site by following our optimization tips outlined below. With so many resources for photos and icons, there’s no reason not to include them on your site. Using images with your web content can increase engagement, boost page views, and create an emotional connection with users.
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